To have an excellent feedback from your advertising, you have to consider the first impression is the one most important. For this reason it is important creating a "corporate identity".
Business cards - gift certificate - cards - subscriptions - fidelity cards - drink cards
Posters - flyers - promotional cards
Brochures/depliants - lottery blocks
Letterhead/A4 - Block notes - prescription pads - spiral notebook
Certificates - Bookmarks and vellum papers
Menu for restaurant - pub - bar